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Synopsis of American Bar Association, Business Law Section, Spring Meeting in Denver

 
This past weekend, over 2,000 members of the American Bar Association, Business Law Section, convened in Denver, CO, to take part in an information packed three day event which highlighted some of the most critical issues facing business lawyers today.  The Task Force on RFID (Radio Frequency IDentification), of which I am a contributor, discussed progress on its objective to publish a report – due out some time next year – related to how general counsel, board of directors, and business lawyers can deal with this emerging technology.  The overall objective will be to provide legal practitioner’s with a reference model for handling matters that their clientele might not otherwise consider, and what obligations corporate fiduciaries should consider when adopting or selling products/services related to RFID.
 
I also attended the Seventh Annual Institute for the Young Business Lawyer, and there, Continuing Legal Education courses were held relating to Online Data Privacy and Security, Consumer Credit Regulation, Financing the Emerging Growth Company, and handling Secured Transactions under UCC Article 9 – too name a few.  This one-day symposium is designed to give emerging business lawyers a leg-up in better serving their business clientele, and developing the future leaders of the ABA Business Law Section.
 
Finally, I contributed to a Cyberspace Law Committee CLE entitled Astroturfing, Take-Downs, and Anonymous Commentary: Protecting (and Enhancing) Reputation Online.  The program was chaired by Avvo.com’s Vice President and General Counsel, Mr. Joshua King, and contributors included Marc Randazza, a First Amendment attorney based in San Diego, CA; Laurence Wilson, General Counsel, Yelp, Inc., from San Francisco, CA; and Terra Terrwilliger, Marketing Consultant, from Palo Alto, CA.  The program discussed how people and businesses can protect their reputation online without creating a "Streisand Effect" of making a matter much bigger than it actual may be, and what happens when the "Internet Hate Machine" can turn on an individual or entity.
 
My published article on protecting brand reputation online can be downloaded via my website at: The Four C’s – A Remedy for Protecting Brand Reputation in a Web 2.0 World
 

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